Shout Out To Fadz!

Salams All,

How are we all? I hope well iA! Tommorrow i have a photoshoot with one of my dearest friends Fadhila! She's quiet amazing!! She has a beauty channel on youtube (find&steal) she's a mummy to Princess Ariana! And has a love for fashion and photography! You can see why we mesh well!! hehe

Wanted to share with you some raw pictures, she took on are amazing walk to ' wedding cake rock ',

this was one of the best days of my life...no not coz it took us two hours to walk there with babies on our backs (super mums,what were we thinking) btw the walk should have only taken 30mins lol but yes it was one of the best days of my life because i got to experience a whole lot of things...laughed alot, ate, took photos on a gorgeous rock that looks like a slice of cake (hence the name wedding cake rock) learn how to read a map properly, trust your instincts, realised i was scared of height and spent it with 3 amazing girls and 2 babies!

This photoshoot is all about the Cardigans for my line 'DELINA'!! I hope you enjoy them as much as i enjoyed posing for them hehehe Remember these are unedited but the view is just breathe taking!!

XOXO

MSF

P.S. The last picture featured in Buzzfeed! Congrats Fadz!!

Jazzy Skirt

Hi Guys!!
It's been a crazy month! (hence me not posting!)
I've been sick (Allhamdullilah)
I've been designing,
I've been hosting,
I've been a tour guide,
and the list goes on...
Allhamdullilah for everything.

Just wanted to do a quick post and share my new 'Jazzy Skirt'.
Available at DELINA. Get yours today!!

website: www.itsdelina.com | instagram: @its_delina

XOXO

MSF

MODESTY CARAVAN!!

Salams All!

Today i wanted to talk about something very exciting!! 

A world first concept has arrived ready to change the modest marketplace: A travelling modesty boutique inspired by the ancient Silk Road arriving in your city soon!  The Modesty Caravan!

So how does the caravan work?

The Modesty Caravan is a travelling boutique that has a plethora of modest labels on board.  The caravan is a shopping concept that will pop up a boutique in different cities around the world taking the mix of global products with it.  Our brands include fashion, homewares, art, cosmetics, accessories, music, books and artisan foods especially curated to appeal to the halal consumer.  

All our on-board brands have a high standard of quality, design ethic and modesty.  The look and feel of the caravan is beautiful and will create a sense of exotic wonder when it arrives in a city.  The boutique will be set up as a fully curated integrated lifestyle boutique.  All labels and products will be merchandised by a professional stylist.

The caravan will arrive as a pop up for a weekend only in each city as it travels around the world.  This will create a sense of urgency to attend and become a key anticipated event on the modest fashion calendar.  Each caravan will be hosted/opened by a special guest blogger, designer or celebrity creating a further entertainment facet for the event.  The first day of the caravan’s arrival is a VIP only event giving these ticket holders access to the caravan first.  This is followed by an open shopping day for all other customers.

“Our dream is for the caravan to be a place of love and creative sharing as per what The Prophet Mohammad would have experienced when travelling with his own caravan selling goods.” “The process of meeting the artisans for the first time and touching product we otherwise only see online is the reason I wanted to do this.  It’s a luxury to hold and feel things these days” says one of the founders Eisha Saleh.

The business is a board of 4.  Made up of designers, business entrepreneurs, events planners and stylists.  

The first journey takes off on the 22nd August in Sydney Australia with plans to arrive in Melbourne, Perth, Singapore, Kuala Lumpur and Jakarta.  

So What are you waiting for Sydney Peeps!!

There will be a Very Special Guest coming to our launch iA 

For VIP Tickets email info@modestycaravan.com 

VIP Tickets include
- Entry
- Drink on Arrival
- Lunch
- Goodie Bag
- First Dibs on shopping

Hope this helps.

xoxo

MSF

Eid Mubarak!

Salams All!

How was your Eid Day?? Mine was raining...cold...wet!! But allhamdullilah spent it with family!
So what did you wear for this special day? Me i was tossing up between wearing my brand 'Delina' or wearing someone else brand? hahahaha oh the troubles.
So what did i choose? 'Delina' ofcourse!!
I picked the 'Pretty Paisley' Dress because its part of my new autumn collection and i know no one would be wearing the same thing as me! :)
I paired 'PP' up with my mums poncho and my fav heels!! The dress is amazing (if i do say so myself) it flows so nicely, not see thru, has pockets on both sides, breastfeeding friendly and has easy zip sleeves (to make wuduh life easier) teeheee...anyways heres some pictures for ya!!

Eid Mubarak.

xoxo

MSF